Start with Why

Start with Why by Simon Sinek This book is written to guide you to the understanding of what Sinek calls “the golden circle”. The main idea is this; having the proper understanding of why you do what you do will inspire others to follow. That is, they will follow if you also clearly communicate why you do it. Sinek proposes that this is the way to find the employees, customers, and partners that will be a good fit for an organization and remain loyal. There are three sections in this golden circle: why, how, and what.

Synopsis

The one main concept that is repeated over and over is that “people don’t buy WHAT you do, they buy WHY you do it” (Sinek, 2009). If you find customers, employees, and partners that have similar values and beliefs as you have, then there is a good fit and trust will be built on this foundation. This will allow for long-term success. That is, the success will last as long as the “why” remains clear.

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