Hooked

Hooked: How to Build Habit-Forming Products Book by Nir Eyal Unlock the secrets to building products that customers can't resist. Want to create products that users love and engage with repeatedly? In "Hooked," Nir Eyal presents a practical framework for building habit-forming products. Based on years of research and real-world examples, Eyal introduces the "Hook Model"—a four-phase process that explains how products create customer habits. Learn how to design user experiences that trigger engagement, drive repeat usage, and foster long-term customer loyalty. Discover actionable strategies to build products that become an integral part of users' daily routines. A must-read for product managers, designers, marketers, and anyone interested in understanding the psychology behind habit formation and building successful products.

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